Structora · Agent-First Shopify Ops

Make your Shopify store
readable to AI agents.

Shopify is building agentic checkout. ChatGPT and Perplexity now recommend products. Your catalog decides whether you show up. Founder-led. Fixed scope. Two weeks.

ACR Audit Kit — $47 Fixed-scope sprints Two-week delivery

The Shift

Agents read catalogs differently
than buyers do.

When a buyer lands on your store, they scan images and headlines. When an AI agent reads your store, it parses structured data: product titles, metafields, schema markup, and feed attributes. The agent builds a machine-readable picture of what you sell, who it is for, and whether it matches a query. Visuals do not factor in.

Most Shopify stores were built for human browsers. Missing schema. Weak metafields. Titles written for eyes, not parsers. When Shopify Sidekick, ChatGPT Shopping, or Perplexity queries your catalog, they surface what they can read. Stores with poor data structure get skipped or misrepresented regardless of product quality.

This is a catalog problem. The fix is structural. Rebuild the schema, metafields, and taxonomy, and agents can read and recommend your products accurately. Two weeks is enough time to do it right. The ACR Score tells you exactly where to start.

The ACR Score

The 100-point benchmark that predicts whether Shopify Sidekick, ChatGPT Shopping, and Perplexity will surface your products.

Each dimension maps directly to the signals AI shopping agents use to parse, match, and recommend products. Most stores score under 40 out of 100. The kit shows you exactly which checkpoints to fix.

Structured Data

JSON-LD product schema, schema type accuracy, GTIN and MPN fields, brand markup, pricing and availability data. Agents parse schema before any visible content. Most stores score under 8 on this dimension alone.

20 pts

Content Clarity

Title format and length, description structure, specification completeness, material and size data, benefit statements. Agents match products to buyer queries through text precision. Vague descriptions fail the match and the recommendation.

20 pts

Catalog Architecture

Collection logic, metafield completeness, Shopify taxonomy alignment, variant naming consistency, product type accuracy. Agents need logical product relationships to surface the right item for a specific query.

20 pts

Feed & Machine-Readability

Google Merchant Feed accuracy, alt text completeness, handle format, canonical URL structure, sitemap coverage, image spec compliance. Feeds are how ChatGPT Shopping and Perplexity ingest your catalog at scale.

20 pts

Subscription Infrastructure

Subscription app presence, pricing tier clarity, offer structure, retention flow completeness. Agentic checkout surfaces subscription options as first-class purchase paths. Stores without clear subscription signals miss the placement.

20 pts
Download the $47 ACR Audit Kit

Self-guided. 20 checkpoints. Fix guides included.

Services

Five sprints. One clear output each.

Fixed scope. Fixed price. Work starts within 24 hours of kickoff.

Catalog Rebuild for Agents

From $1,200 starting price
What it fixes

Product titles, descriptions, metafields, and taxonomy rebuilt for machine readability. Every SKU structured so agents can parse, match, and recommend accurately. Covers up to 100 products.

2-week sprint Get started

Agent Discoverability Sprint

From $1,000 starting price
What it fixes

Schema markup, structured data, feed quality, and machine-readability across the full catalog. The structural foundation that determines whether agents surface your products at all.

2-week sprint Get started

PDP Rewrite for AI + Humans

From $800 starting price
What it fixes

Product pages rewritten to convert buyers and satisfy agents simultaneously. Benefit-driven, spec-complete, structured for both audiences without compromise. Up to 50 PDPs.

10-day sprint Get started

Subscription Stack Build

From $1,500 starting price
What it fixes

Subscription offer architecture, pricing tier structure, and retention flows built from scratch. Agentic checkout weights stores with clear subscription paths. This sprint gets you there.

2-week sprint Get started

Store Operating System

From $1,800 starting price
What it fixes

Collections, taxonomy, automations, and internal SOPs built as a complete operating layer. The full infrastructure that makes your store run cleanly and scale without manual overhead. Best for stores that need catalog, ops, and systems work done together.

3-week sprint Get started
Why founder-led

No agency.
No hand-offs.
One person.

Structora is run by Stanley Mburu. There are no account managers, no junior staff, no hand-off between the person who sold you the sprint and the person who runs it. When you message Structora, you get the person doing the work.

The sprint model keeps scope tight. Two weeks, a fixed deliverable list, and a clean handover. Structora takes on a small number of sprints at a time. That concentration is deliberate: your store gets full attention, not divided time across ten clients.

Every sprint has a fixed price agreed before work starts. No hourly billing, no scope creep, no invoice surprises. The work ends with a walkthrough, a handover document, and everything owned by you. There is no lock-in, ever.

Ongoing

Keep your ACR score current.

Agent surfaces change. Shopify updates its taxonomy. New schema requirements appear. The ACR Monitor keeps your catalog optimized after the sprint ends.

Available after sprint completion

ACR Monitor

$99 /month

Monthly re-score, quarterly catalog audit, Slack access.

  • Monthly ACR re-score with change report
  • Quarterly catalog audit and fix recommendations
  • Direct Slack access for quick questions
  • New schema and taxonomy updates applied
Launching Q3 2026

ACR Pro

$299 /month

Everything in ACR Monitor, plus monthly implementation hours.

  • Everything in ACR Monitor
  • Monthly implementation hours included
  • Priority sprint access
  • Catalog health dashboard
How to start

Three steps. Two weeks. Done.

Run the ACR Score

Download the $47 ACR Audit Kit and score your store across all five dimensions. 20 checkpoints. Fix guides included. Takes under an hour.

Book a 30-min review

Bring your score to a 30-minute call. We look at the gaps together and agree on which sprint closes them fastest.

Pick a sprint

Fixed scope, fixed price, work starts within 24 hours of kickoff. Two weeks later, the catalog is rebuilt and your ACR score moves.

Get started

Tell us what you're dealing with.

We reply within 1 business day.

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Book a 30-min call on Calendly

Common questions

What store owners ask first

Straight answers. No pitch.

Shopify enabled Agentic Storefronts by default in March 2026. ChatGPT, Perplexity, Google AI Mode, and Shopify's own Sidekick now read your product catalog and decide whether to recommend you to shoppers. They read structured fields — titles, metafields, taxonomy, alt text — not photos or mood copy. AI commerce readiness measures how well your catalog data serves those agents. A store with clean, specific, complete data gets recommended. A store with thin or inconsistent data gets skipped.
No. Shopify turned this on for eligible merchants automatically. Your store already has a live endpoint at /api/mcp that AI agents use to read your catalog. You control your visibility by controlling your product data — titles, descriptions, metafields, taxonomy categories, and image alt text. No app installs, no code changes required for the basics.
Structora audits and fixes the five fields AI agents read: product titles, descriptions, metafields, taxonomy categories, and image alt text. Work runs in fixed-scope sprints, delivered in two weeks. You get a scored audit of your current catalog, a prioritized fix list, and the fixes implemented. I review your store before any call, so we spend time on specific gaps — not general education.
A catalog audit and fix sprint runs two weeks. The first three days cover the audit: I score your catalog across all five dimensions and identify the highest-impact gaps. The remaining time covers implementation. For stores with 50–200 products, that covers the full top-revenue segment plus structural fixes that apply catalog-wide.
Yes. The ACR Score assessment is free and takes five minutes. It scores your store across five dimensions of AI commerce readiness and shows you your weakest area. No commitment required.
Traditional SEO optimizes for keyword ranking in search results. AI search works differently: the agent reads your product data directly, compares it against competing products it can access, and picks the best match for the shopper's query. A store ranking well for "best face serum" may still get skipped by an AI agent if its metafields are empty or its product titles lack specific attributes. The skills overlap but they're not the same skill.